Spring Collection Direct Mailer

Process Work

The goal of this direct mail piece was to reward existing customers with a 20% discount off of the new Spring collection. The lifestyle shoot was done in Charleston, SC to utilize the beautiful backdrops from the pastel row houses and shops. The highly minimalist and airy feel of the design appeals to the existing customers who already have familiarity with the Alton Lane brand and products. This allowed opportunity to focus more on the aesthetics the versatile Spring garments and play with highly contrasted color blocking on the outside and inside panels of the bifold.

Results

This mailer increased showroom bookings by 5% from existing customers.